The most used quote of the day at Web 2.0 conference in San Francisco: "If you love something, set it free." Of course, "it" means content. Certainly the phrase is a bit hokey, but both Scott Monty, Social Media man of Ford, and Bob Buch, Digg executive, thought it relevent enough to share in their 50 minute sessions yesterday.
This isn't a revolutionary thought, but still seems to be a big stumbling block for many corporate communication and legal departments. Sage advice to consider about the company brand from Maggie of the Social Media Group: "You are what your customers say you are." ... And as we all now know, they will say it whether your company engages or not.
check out thefordstory.com ... Another noteworthy fact: Ford is the only big three automotive makers that DIDN'T take bailout money. That's pretty cool.
02 April 2009
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