Car or Router. You be the judge.

Who is Cisco really trying to reach with this Cisco ASR 9000 demo/advertisement?

Is it a lot of hype? Will the hype work with CTO-types in the Service provider market. Who would really identify with a router demo that feels like a car ad? I have to admit I think it's pretty cool, but I'm guessing I wouldn't exactly fit the right purchasing profile.

Network World suggests, "All hat, no cattle."

Gotta love big budgets.