SAP's Facebook Utilization has been extremely impressive. Check out a few of SAP's active Facebook fan pages: SAP; SAP CRM; SAP Developer Network . A couple of noteworthy features worth discussion:

SAP redirects fans to event promotions and customer surveys; SAP CRM provides obvious social networking links: Twitter, YouTube, Flickr, SAPCommunity Page; All sites provide linking back to SAP Communities.
Just for fun read "Adobe Flash Platform Diversity From SAP to Facebook" by By: Andrew Shorten
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