In many ways, 2008 was a year of digital media investment evolution. Many companies are scaling back traditional media investments in favor of more community-oriented approaches. Companies like Intel and Oracle have seen significant increases in participation. According to Oracle, the their community "Oracle Mix" launched in 2007 has grown from null to over 30,000 members worldwide.
Although not the only digital investment for B2B companies to consider, there is definitely significant value to be gained as part of the marketing program mix.
Where have you seen other significant digital media investments?
03 February 2009
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