More Social Media, Less Sales Events.

According to Chris Koch, "you’re going to be doing more social media marketing, whether you like it or not. "

Although I totally agree that doing more social media is inevitable, I can hardly believe we won't have live sales events such as seminars and round tables. The in-person events will just be a bit more targeted and regional.

In fact, I wonder if a bit more of "what worked well in the past" kind of attitude may be more prevalent than social media. If the economy is getting tougher then a clear path tied to lead generation will make marketers a bit more anxious not to try new things out.

A prudent approach for marketing is the alignment between the traditional marketing machine and the online/social media marketing machine. Yes, full integration between all the go-to-market activities. Too obvious? Probably.

See the whole article: Seven Reasons to Get Over Your Fear of Social Media Marketing